When it comes to getting new customers my mantra has always been “stop communicating, start connecting” and there is no better streamlined tool for doing that today than social media, specifically Facebook and Twitter.
The problem starts when small businesses focus all of their attention on that aspect of marketing and push aside the other 80% of their marketing strategy!
Rich Gordon, a professor at Northwestern University and Zachary Johnson, the CEO of Syndio Social released a study that suggests that 50% of small businesses website visitors arrive through social media means as compared to only 18% for large business websites.
What it may look like is that small business is using social media more effectively than large business but in fact what this data tells me is that when it comes to marketing themselves, small businesses seem to rely far too much on social media!
How are large businesses attracting customers to their website the other 81.3% of the time?! Imagine how much you could increase your bottom line if you could learn to do the same thing….but on a small business marketing budget.
Bottom Line: Watch, learn and mimic how large companies market themselves in the offline world to increase YOUR bottom line.