THE ART OF COMMUNICATiNG IDEAS
DAVID TYLER'S COMMUNICATiON ARTS E-ZINE
An e-Zine for people working in the communications field. Broadcasters, TV producers, post-production editors, writers. Please add your voice in the comments, it’s through discussion that we will learn and grow together.
Communicating with Sound
As I start preparing for my next lecture on sound as a communication tool I've discovered this. Enjoy!
A Confusing Message
Sometimes communicating on multiple levels confuses the message you're trying to convey. A confusing message will always work against you. Take this protest for example: All channels of your communication need to be moving in the same direction: visual, audio, text...
Is Your Message Relevant?
Whether I'm lecturing on the subject of radio, writing for media or how to market your small business, one of my main mantras is that sex doesn't sell...fear sells! It's one of those pesky survival instincts that we still carry around from our caveman days. If your...
Why Athletes Should Wear Pants
A subtitle to this post "why athletes should wear pants" could be: How Radio Can Take Advantage of Viral Video: http://www.youtube.com/watch?v=TNF5i0CCOeQ
Communicating Through Color
Sometimes the art of communicating ideas is about the art of communicating through color. I've been aware of the Pantone annual report for several years, as many other Montréalers do, I have friends who work in the fashion business and use the info religiously to plan...
How to Tell A Story Without A Voice Over
Contrary to popular belief I'm not in the voice over business...I am in the storytelling business. Every script I receive is a story in one form or another and I'm hired to tell that story. If you've attended one of my lectures you will already know that this is my...
The Art of Communicating Ideas
I've worked in and studied the art of communicating ideas for over 25 years. To me, how we communicate ideas to each other is a never ending fascination. Today we live in what my friend Nick Michaels calls "the over communicated world", with a never ending stream of...
Pro Tools 9 Upgrade?
Why does Pro Tools make it so difficult to love them? I've been using Pro Tools for the last 14 years, always upgrading when necessary even though they were typically slow to keep up with the Mac OS updates. I've been using the original Mbox with the LE version for...
Communicating Through Social Media
Well, I've finally gone and done it, I've just stepped on to the Twitter stage. After months of considering adding it to my social media network I gave in to the urge. Whether you're already in it or considering adding social media to your mix of communication devices...
Take the Radio Out of Radio
Noted radio consultant Mark Ramsey on his Hear 2.0 blog recently posed the question that if Amazon.com could "...disaggregate the "book" from a book and monetize it, how can you disaggregate the "radio" from your radio station and monetize that?" A fantastic...
The End of Radio?
From the Media Futurist Gerd Leonhard blog: Over the course of the next 5-6 years, the importance of getting Air-Play on terrestrial i.e. traditional, programmed radio will drastically decline, as people are switching to the Internet (and by extension, to each other)...
The Foundation: Good Writing
I have always said that good radio (or any kind of communication) comes from good writing. Here is an incredible example of that. Enjoy! http://ca.youtube.com/watch?v=42E2fAWM6rA
Has PPM Made Radio Imaging Obsolete?
As PPM (Portable People Meter™) continues it’s roll out in markets all over North America most recently in Dallas-Ft. Worth, Atlanta, Washington DC and Detroit, I think this has become a legitimate question as posed by one of my Canadian clients. At the risk of...
Keeping it Simple: Car Wash $10
It was a beautiful spring morning in Montréal, the kind we had dreamt about all winter long, the smell of Saturday was calling out, the birds were singing their morning song, the smell of freshly cut grass occasionally blew in. My wife, sons and I decided to go out...
The Million Dollar Question
So here it is, over the last decade or more I have had many people from ALL walks of life asking me "so...how can I get into voice overs?" as if they're asking how to get to Carnegie Hall...to which I say "practice, practice, practice"! It's About Delivery To begin,...
Back to School We Go
Well, as I get ready to go back to school to start teaching some of the things I've learned over the years as a small business owner along comes this new book called "Buyology: Truth and Lies About Why We Buy," by marketing wizard Martin Lindstrom. The book is...
Three Tips for Writing for the Web
Whether writing for an online catalog, a blog or an e-newsletter, certain rules hold true. (In many cases, they’re similar to those your 8th grade English teacher taught you.) “How to write for the Web” at USC’s Online Journalism Review, edited by Robert Niles, offers...
Cut and Paste Imaging
So many people have come to me in the last few months all looking for a 'quick' way to get their imaging done...looking for a website or someplace they can simply cut and paste the text for liners. In all honesty your imaging is worth much more than that! If you want...
