THE ART OF COMMUNICATiNG IDEAS
DAVID TYLER'S COMMUNICATiON ARTS E-ZINE
An e-Zine for people working in the communications field. Broadcasters, TV producers, post-production editors, writers. Please add your voice in the comments, it’s through discussion that we will learn and grow together.
4 Tips to Ace a Job Interview On the Phone
In today's job market knowing how to sell yourself in every situation can be the difference between landing a job or not. While doing a job interview in person is multi-faceted, doing a job interview by phone, relying solely on the quality of your voice can be a...
Radio Is Dead
I remember the scene vividly. It was the Christmas episode of WKRP called “Bah, Humbug” (Episode 0052 to be exact) a WKRP version of ‘A Christmas Carol’. In the episode Mr. Carlson is haunted by the three ghosts of Christmas past, present and future. Dr. Johnny Fever,...
Why Fit In When You Can Stand Out
Why fit in, when you can stand out. #ideas #creativeideas pic.twitter.com/gvk22PH36x — David Tyler (@DavidTylerVO) October 27, 2015
3 Tips for A Better Cup of Coffee
There is no better feeling especially on a dark, rainy September day, than knowing there is a hot cup of coffee waiting for you at work. All you need to do is ordering coffee pod delivery in NY and enjoy your coffee. As a voice over artist I know there are plenty of...
The 5 Truths About Commercial Copy Writing
The path between a great idea and a great broadcast ready commercial is paved with excellent copy writing. Unfortunately, often times and at no fault of the copy writer, the message gets obscured because of the too-many-cooks principle. If it was up to copy...
Better Radio Imaging Through Better Understanding
Admittedly, one of the hardest things for radio people to do is to listen to their radio station the way a listener listens, but it remains a crucial skill that broadcaster’s need to develop before they can properly brand their radio station. For far too long radio...
Connecting is the Key to Success
[blockquote author="David Tyler"]Connecting is the key to influencing is the key to leading is the key to success![/blockquote]
Software That Helps Communicate Facial Expressions
"Feelings, whoa, whoa, whoa, feelings...." as the Morris Albert song goes...are not always expressed in a meaningful way by everybody. While it may not matter as much on an interpersonal level, when there are millions of advertising/marketing dollars on the line you...
The Simpler the Message, the Better
It was a beautiful spring morning in Montréal, the kind we had dreamt about all winter long, the smell of Saturday was calling out, the birds were singing their morning song, the smell of freshly cut grass occasionally blew in. My wife, my sons and I decided to go out...
9 Awesome Websites for Royalty Free Stock Images for Commercial Use
Whether you're building a website, blog post, creating an info graphic or ad campaign, here are 9 of my favourite places to get royalty free stock images. 1. PIXABAY - Has got to be the easiest of these website to search for the right picture. You can use the category...
How Social Media is Reshaping the News
On the surface social media has changed the way news travels, the prime example being the "Arab Spring" four years ago where street level news cascaded to a world wide audience in real-time. But lurking below the obvious trend, is a burgeoning maturation that will...
Sometimes An Unfinished Advertising Message Is Stronger
Sometimes when you leave it up to the viewer, the connection they make with your message is stronger. This graphic for Yoga Shelter is a perfect example of that. Is there a way you can strengthen YOUR brand in this way?
The Problem with Small Businesses Marketing Strategy
When it comes to getting new customers my mantra has always been “stop communicating, start connecting” and there is no better streamlined tool for doing that today than social media, specifically Facebook and Twitter. The problem starts when small businesses...
What the…?
AS I ALWAYS SAY whether I’m talking with my kids or a client, don’t use a big word when a diminutive one will suffice. I just came across this (very real) description for a company online: Leveraging synergies to set the underpinning architecture to the overarching...
Effective Radio Imaging is ‘Brand Advertising’
One of the biggest misconceptions of what radio imaging is, is that it's ‘marketing’ when in fact it isn’t at all, it's ‘advertising’. The difference between marketing and advertising is that marketing talks about the company (in this case the radio station) where...
5 Ways to Instantly Improve Your Radio Imaging
THINK OF RADIO IMAGING as the packaging around your radio station. Imagine for a minute, a box of Tide, Coca Cola or Wheaties sitting on the grocery store shelf in a plain brown package with black crayon lettering and drawings to describe what's inside: Soap. Soda....
Effective Presentations
Sometimes in order to communicate your idea you will need to get up in front of a small audience where all eyes will be on you for you. If you're looking for a key to effective presentations, there's only one person you need to turn to: Garr Reynolds. Everything I do...
The Importance of Radio Imaging
Dave Foxx always puts radio imaging into proper perspective: http://www.youtube.com/watch?v=vIsXNYWowZU
